Andy Garcia Meets Baume & Mercier

Baume & Mercier, or Baume et Mercier if you want to get technical, has a new ambassador for Baume & Mercier & Me campaign. Who, you might ask? A certain Cuban-American actor with quite a few accolades in the film industry has been chosen by this elite Geneva-based watchmaker: the one and only, Andy Garcia!

The Baume & Mercier & Me campaign is essentially a philanthropic campaign in which the company champions several environmental causes, as well as medical research and children’s funds.

So why was Garcia chosen? Well, according to the Baume & Mercier website, Garcia was selected because he shares several “common denominators” with the brand. For instance, like Baume & Mercier, Garcia radiates a certain elegance, an authentic personality and charisma, along with a timeless and natural presence.